This is my digital home, where I share the work that moves me and the ideas that shape how I see the world. It's a living toolkit for navigating complexity with creativity.

I'm a strategist, brand thinker, and builder—operating where strategy meets storytelling, where data reveals human truth, and where business models become beautiful through their effectiveness.

I've helped township fiber startups discover their voice through hyperlocal influence, guided legacy firms to unlock younger talent through reimagining how young voices shape decisions, and found innovation hiding in the spaces others overlook.

My curiosities span wide: ethnographic studies and crypto communities, mountain ridgelines and startup teams united by purpose. I'm drawn to the intersection of technology and humanity, the dialogue between data and nature's wisdom, the stories that make us lean in closer.

I think of my work as weaving—connecting disciplines and perspectives into systems that feel both intuitive and inevitable. Taking scattered pieces and revealing the whole they were always meant to become. The most fertile ground for innovation often lies hidden in plain sight, in the unlikely corners we've learned to dismiss due to sameness. That's where I love to work.

If you need a weaver, let's talk.

Josh